Wipe MyReviews
Stockholm · Sweden

We get fake and defamatory reviews taken down.

Reviews from people who were never customers. Posts left by competitors. Claims about named staff that cross into defamation. We build the case under the platform's own policy first — and where that isn't enough, under Swedish and EU law. You pay nothing if the review stays up.

Free assessment · Fixed price, quoted before we start · Swedish and English

How a case runs

  • Day 0 You send us the link to the review. No account, no signup, no commitment.
  • Day 1 You get a straight answer: the grounds we'd use, the odds as we see them, and the price — or a no, if we don't think it's removable.
  • Day 2–10 We file with the platform, argue it under their published policy, and escalate through their appeal route if the first response is no.
  • Outcome Removed, and you're invoiced. Still up, and you owe us nothing — we'll tell you honestly whether a legal route is worth the cost.

Timelines depend on the platform. Google and Trustpilot usually move within days; cases that go to a legal demand take longer. We'll tell you which one you're in on day one.

Platforms we work with
What actually gets a review removed

Four grounds that work. Everything else is wishful thinking.

Platforms don't remove reviews because they're unfair, or because they hurt. They remove reviews that break a rule they've already published. The whole job is matching what happened to you against the right rule and evidencing it properly.

01

The reviewer was never a customer

Google, Trustpilot and Yelp all require a genuine experience with the business. If there's no booking, no order, no invoice and no record of contact, the review fails the platform's own test. This is the most common successful removal, and usually the fastest. Google Maps user-contributed content policy · Trustpilot guidelines §2

02

It came from a competitor or a personal grudge

Conflict of interest is a policy violation on every major platform — a competitor, a former employee, an ex-partner. It has to be evidenced rather than asserted, which is where most self-filed reports fail. Patterns across accounts, timing and language do most of the work. Prohibited & restricted content · conflict of interest

03

It names an individual employee

Reviews that identify a named member of staff and attack them personally breach platform rules on harassment and personal information, and in Sweden can also meet the threshold for förtal. Two independent routes to removal, which makes these cases stronger than most people assume. Brottsbalken 5 kap. · platform harassment policy

04

It states things as fact that are false

"They stole from me." "This is a scam." "They're under investigation." Those are assertions of fact, not opinion — and the person making them has to be able to stand behind them. Opinion is protected; false fact is not. The line between them is where these cases are won. Defamation · e-handelslagen · GDPR Art. 17 where personal data is involved

Where we say no

There's a version of this industry we're not part of.

You've probably had emails from it. Here is what we won't do, stated plainly, so you can hold us to it.

Honest bad reviews

If a real customer had a real bad experience and wrote about it, that review stays up. We'll tell you so on day one rather than take your money and file a report we know will fail.

Opinions, however harsh

"Overpriced." "Rude." "Would not recommend." Unpleasant to read, entirely within the rules, and not removable by anyone — including the people who will tell you otherwise.

Burying instead of removing

We don't write reviews, buy them, or run campaigns to push a bad one off the first page. It violates every platform's terms and it puts your profile at risk of a penalty far worse than one star.

Every case we take runs through the platform's own complaint process or through a documented legal demand. Nothing else. If that means we turn down work, we turn down work.

Price

Free to ask. Fixed to run. Nothing owed if it stays up.

The assessment

Send the link. Within one business day you get our read on which ground applies, how strong we think it is, and a fixed price to run it. There's no charge for this and no obligation afterwards.

  • No account needed
  • An honest no if it isn't removable
  • Your details are never shared with the platform beyond what a filing requires

The case

One fixed price per review, agreed in writing before any work starts. It covers the filing, the argument, and every escalation the platform allows — not just the first attempt.

  • No hourly billing, no surprise additions
  • Invoiced only once the review is down
  • If a legal route is the only option left, you get the cost and the odds before deciding
Questions people actually ask

Before you get in touch.

Will the reviewer know it was me who reported it?

Platform complaints don't disclose who filed them, and the reviewer is not told who objected. A legal demand is different — it has to identify who is making the claim — which is one of the reasons we treat that as a separate decision you make with full knowledge of the cost and the exposure.

Can't I just report it myself?

You can, and for a clear-cut case you sometimes should. The reason self-filed reports fail is almost never that the review was legitimate — it's that the report cited the wrong rule, or asserted something without evidence attached. If you've already reported it and been refused, tell us; a prior refusal doesn't kill a case, but it does change how it has to be argued.

Is any of this legal?

Everything described on this page is a platform's own published complaint process, or a formal legal demand under Swedish and EU law. There is nothing unusual about either. What isn't legal — and what we don't do — is fabricating reviews, buying them, or manipulating rankings.

How long does it take?

Most platform filings resolve within one to two weeks, including one escalation. Cases that need a legal demand run considerably longer and depend on how the other side responds. We'll tell you which category you're in during the free assessment rather than after you've paid.

What do you need from me?

The link to the review, and whatever you have that speaks to whether the person was a customer — booking records, order history, correspondence, staff recollection. If the review names an employee or makes a specific factual claim, tell us what actually happened. Cases are won on evidence, and the evidence is usually already in your systems.

Do you work outside Sweden?

Platform filings work the same way wherever the business is, and we handle those in Swedish and English. The legal routes described here are Swedish and EU; if your case would need a legal demand in another jurisdiction, we'll say so rather than take it on.

Send us the link. We'll tell you straight.

One business day for a reply, and a real answer either way — including a no. Nothing you send is shared with anyone, and there's no charge for asking.

+46 72 447 34 01 adam@wipemyreview.com

Weekdays 09:00–17:00 CET · Swedish and English

One business day for a reply. Nothing you send is shared with anyone.